The dental industry is undergoing profound change. Digitalization, AI-supported processes, new materials and advanced manufacturing technologies are transforming the requirements placed on dental practices and laboratories worldwide. In a current interview with the international business magazine European Business, bredent group CEO Gerald Micko explains how the company is actively shaping this transformation and which strategic priorities it is setting for the future.

In the interview, Gerald Micko provides insights into the evolution of bredent group from a family-owned company into an internationally operating group with a strong global presence. He outlines the company’s strategic priorities, its consistent focus on integrated treatment concepts under the bredent “Connect & Design” philosophy, and the importance of innovation across the entire dental value chain.

A key focus of the interview is the increasing digitalization of the dental industry. bredent group is focusing on the growing integration of implantology, prosthetics, CAD/CAM technologies, software solutions and materials. Rather than optimizing individual products or implant systems in isolation, the company takes a holistic view of the entire treatment and restorative process and continuously develops it further. The aim is to provide users with efficient, economical and clinically reliable solutions from a single source.

Gerald Micko also discusses current developments such as AI-supported workflows, advanced implant systems and the use of 3D-printing technologies. He also addresses the importance of international collaboration, sustainable business development and a consistent focus on open systems that provide users with maximum flexibility and future-proof workflows.

The interview offers valuable insights into the strategic direction of bredent group and demonstrates how the company is actively shaping the future of dental technology through a holistic, integrated and practice-oriented approach.

The full interview with Gerald Micko is available on the European Business website.